BY AB is a British modest womenswear brand, emerging as the daughter brand of Abayas Boutique, established in 1995. Rooted in decades of craftsmanship, the brand marks a considered evolution shaped by a more refined, contemporary perspective.
Every element is conceived, developed and produced in-house — from initial design to pattern cutting and final construction. A complete, hands-on process where fabric, form and finish are controlled at every stage.
With fabric and construction at the core of the design process, the aesthetic is disciplined and intentional. Clean lines, considered proportions and a focus on movement define each piece.
The result is a considered capsule wardrobe defined by precision cuts and in-house craftsmanship. Timeless silhouettes, reworked through a contemporary lens, designed for longevity and repeat wear.
BY AB is the evolution of Abayas Boutique, the original collections remain available at abayasboutique.com